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The concept

Our philosophy is that nature has the answers. On Floraton.com you can read about:

• Natural solutions to health problems
• Natural medicines – and what is scientifically proven about their effect on us
• How nature can boost our wellbeing and improve our appearance
• Forgotten medicinal herbs and plants
• How to grow certain herbs, flowers and plants in the garden

We are aware that herbal and “alternative medicine” is often associated with misinformation and exaggerated promises. We also know that the pharmaceutical industry is large and highly protective of their profits.

These facts lead to several problems:

• Consumers are often not sufficiently informed about the effects of natural medicine
• The lack of accurate and reliable information about natural medicines poses a health risk to people taking other medicines
• Chemical medicine is often the preferred choice when natural medicine could have been the best option
• The pharmaceutical industry promotes their own chemical products when natural remedies may be better solutions
• And that's just the tip of the iceberg…

At Floraton.com, we gather all the scientific data available on specific natural remedies and compile all this information into articles. We always strive to take a scientific approach when describing the miracles of nature – but due to a lack of data (or poor quality data), our task is not always as easy as it may seem.